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Entrepreneurial Marketing

Revision of Syllabus for Entrepreneurial Marketing from Thu, 2010-12-23 21:46

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Karen Fasimpaur's picture
Thu, 2010-12-23 21:21

Week 1: Your Business/Non-Profit/Project/Hobby/You-Name-It and Passion: Crafting a Message

Week 2: Product

Week 3: A Marketing Plan: The 4 Ps and other “old school” marketing ideas

Week 4: Email and customized direct mail

Week 5: Public relations

Week 6: Social Media and user-generated content

Week 7-9: Final project