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Entrepreneurial Marketing
Revision of Syllabus for Entrepreneurial Marketing from Thu, 2010-12-23 21:50
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Week 1: Your Business/Non-Profit/Project/Hobby/You-Name-It and Passion: Crafting a Message
Objectives:
Readings:
Assignments:
Week 2: Product
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Week 3: A Marketing Plan: The 4 Ps and other “old school” marketing ideas
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Week 4: Email and customized direct mail
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Week 5: Public relations
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Week 6: Social Media and user-generated content
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Week 7-9: Final project
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