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Entrepreneurial Marketing

Revision of Syllabus for Entrepreneurial Marketing from Tue, 2010-12-28 20:06

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Thu, 2010-12-23 21:21

Week 1: Your Business/Non-Profit/Project/Hobby/You-Name-It and Passion: Crafting a Message

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Week 2: Product: Knowing what you're marketing

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Week 3: A Marketing Plan: The 4 Ps and other “old school” marketing ideas

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Week 4: Web presence

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To understand the importance of a web presence
To identify the key goals of having a web presence for your project
To learn some inexpensive ways to create a web presence

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Week 5: Direct mail, email, public relations, and more

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Week 6: Social Media and user-generated content

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Week 7-9: Final project

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