Revision of Syllabus for Entrepreneurial Marketing from Sat, 2011-01-01 23:24

Week 1: Introduction and Knowing What You're Marketing

Objectives:

• To introduce the course and ourselves
• To understand how important mission and vision are to marketing
• To think about crafting a message and staying true to it

Readings:

Assignments:

• Post an introductory message in the forum
• Make-your-own-case-study
  • Option 1: Craft your own enterprise mission or vision statement
  • Option 2: Analyze the mission or vision of an enterprise of your choosing

Week 2: A Marketing Plan: The 4 P's and other “old school” marketing ideas

Objectives:

• To understand marketing mix ('the 4P's") and think about how they relate to your enterprise
• To know the elements of a marketing plan

Readings:

Assignments:

• Make-your-own-case-study

Week 3: Web presence

Objectives:

• To understand the importance of a web presence
• To identify the key goals of having a web presence for your project
• To learn some inexpensive ways to create a web presence

Readings:
Assignments:

Week 4: Direct mail, email, public relations, and more

Objectives:
Readings:
Assignments:

Week 5: Social Media and user-generated content

Objectives:
Readings:
Assignments:

Week 6-9: Final project

Objectives:

• To take what you've learned so far and apply it in more depth to some aspect of marketing for your enterprise

Readings:

• Your choices

Assignments:

• Post your project summary in Forums under Week 6 * Due no later than March 4; Include the following:
  • Objectives
  • Requests for collaboration as applicable
  • Requests for assistance from the course organiser
  • A brief timetable of the work you need to do to complete this project
• Complete your project * Due no later than March 29