Revision of Introductin and Week 1 from Fri, 2010-12-31 19:45

Revision of Introductin and Week 1 from Fri, 2010-12-31 19:45

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Fri, 2010-12-31 19:08

Week 1: Introduction and Knowing What You're Marketing

Objectives:

To introduce the course and ourselves
To understand how important mission and vision are to marketing
To think about crafting a message and staying true to it

Readings:

See below

Assignments:

Welcome to "Entrepreneurial Marketing." The purpose of this course is to look at a variety of marketing methods -- both traditional and non-traditional -- and explore how they can be used to succeed as an entrepreneurial enterprise.

The content in this course applies not only to businesses, but to non-profits, events, hobbies, special projects, or any pursuits that need marketing (which is almost everything).

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