Revision of Introduction and Week 1 from Fri, 2010-12-31 19:52

Week 1: Introduction and Knowing What You're Marketing

Objectives:

• To introduce the course and ourselves
• To understand how important mission and vision are to marketing
• To think about crafting a message and staying true to it

Readings:

• See below

Assignments:
Due no later than _____

• Post an introductory message in the forum
  • Please include:
    • a little about yourself
    • a short description of the "enterprise" you want to focus on for this course. (This can be from your "sign-up task.")
    • your learning goal(s) for this course
    • a request for collaboration on one or more parts of this class if applicable (something specidif you'd like to work on as a team with others in the class)
• Make-your-own-case-study
  • Option 1: Craft your own enterprise mission or vision statement
  • Option 2: Analyze the mission or vision of an enterprise of your choosing

Welcome to "Entrepreneurial Marketing." The purpose of this course is to look at a variety of marketing methods -- both traditional and non-traditional -- and explore how they can be used to succeed as an entrepreneurial enterprise.

The content in this course applies not only to businesses, but to non-profits, events, hobbies, special projects, or any pursuits that need marketing (which is almost everything). For the purpose of this course, we will refer to these generically as "enterprises."

Knowing What You're Marketing