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Entrepreneurial Marketing

Revision of Week 3 from Sat, 2011-01-01 01:11

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Karen Fasimpaur's picture
Sat, 2011-01-01 00:42

Every enterprise, whether a business or not, should have some kind of web site. It doesn't have to be a full-blown commercially-produced masterpiece; in fact, it could be as simple as a Facebook page or blog. In today's world, there are a million free easy ways to create a web presence.

Here are some tools and ideas to explore (in rough order from super-easy to more complex):

  • Hosted social media site
    • Facebook
    • Twitter
    • MySpace
  • Hosted blog
    • Wordpress.com
  • Hosted wiki
    • Wikispaces
  • Other hosted site
    • Google site
  • Cheap hosted site
    • Register.com
    • GoDaddy.com
  • Piggy-back on someone else's server; you probably know people who have small businesses that host their own web sites. It's pretty easy to have them host yours too.
    • WP CMS

Please add your own suggestions to this list!

In addition to having a web site, make sure that you are findable other places on the web, for example:

  • on Google maps (assuming you have a physical location)
  • on any directories that are relevant to your business (e.g. restaurant guides)
  •