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Every enterprise, whether a business or not, should have some kind of web site. It doesn't have to be a full-blown commercially-produced masterpiece; in fact, it could be as simple as a Facebook page or blog. In today's world, there are a million free easy ways to create a web presence.
Here are some tools and ideas to explore (in rough order from super-easy to more complex):
Please add your own suggestions to this list!
In addition to having a web site, make sure that you are findable other places on the web, for example: