Revision of Week 6-9 from Sat, 2011-01-01 23:21

Week 6-9 - The project

Objectives:

To take what you've learned so far and apply it in more depth to some aspect of marketing for your enterprise

Readings:

Assignments:

Post your project summary in Forums under Week 6 * Due no later than March 4; Include the following:
- Objectives
- Requests for collaboration as applicable
- Requests for assistance from the course organiser
- A brief timetable of the work you need to do to complete this project
Complete your project * Due no later than March 29

So this is the really fun part of this course -- 4 weeks to complete any marketing project you like for your enterprise.

You get to design the project.

You probably already have a million ideas for what you might do, but here are some possibilities just in case you're stuck.

Write a marketing plan for your enterprise
Design and set up a web site for your enterprise
Create your enterprise's mission and vision statement
Produce a promotional video for your enterprise
Recruit the first x (10? 100? 1,000?) evangelists or actual customers for your enterprise
Set up your enterprise's social media initiatives (Twitter, FB, YouTube channel, etc.)
Create a public relations plan for your enterprise
Structure a project around another marketing topic that we didn't cover in this course

Hope you all will add to this list as well!

Entrepreneurial Marketing