[12:01] Hi Karen!! [12:01] <@karen> Hi! I thought maybe no one was coming today. [12:01] <@karen> Glad to see you. [12:01] :-) [12:02] me too!! [12:02] <@karen> How has the course been for you so far? [12:02] Very well!! I 'm learning a lot!! [12:03] but dificult... [12:03] <@karen> That's good. I think all the message notifications have been confusing. Too many. [12:05] For me, too many things are new... it's very interesting!! [12:05] <@karen> You are in Spain, right? [12:05] yes!! [12:06] <@karen> Remind me what your business or enterprise for this course is. [12:06] a bank of images [12:06] <@karen> Oh yes. [12:06] <@karen> Have you started thinking about the marketing plan for week 2 yet? [12:06] my boyfriens is photographer and he is thinking about it... [12:07] <@karen> Food images, right? [12:07] a litle... [12:07] but I can't imagine how is the costumer [12:08] <@karen> Maybe for magazines or bloggers or other people who need food pictures? [12:08] yes [12:08] they might be publishing agencies... [12:08] <@karen> These are my food pictures on Flickr: http://www.flickr.com/photos/karenandbrademerson/sets/72157609896732068/with/5364308728/ [12:08] <@karen> I'm a vegetarian. [12:09] really? [12:09] <@karen> Since I was 12 [12:09] that's interesting!! we could do some vegetarian dishes also... [12:09] <@karen> Maybe you could focus on local dishes and tie in travel? (I love tapas.) [12:10] yes!! [12:10] <@karen> Maybe involve some local restaurants or travel agencies? [12:10] we are thinking about Mediterranian cuisine [12:10] start [12:10] <@karen> Excellent [12:10] www.domenecgibert.com [12:10] here is his web [12:11] <@karen> I do some work with a small local farm and we are always looking for ways to show people how to use the vegetables we grow [12:11] but we must put more actual pictures here, he says that are too old theese ones [12:11] it sounds interesting! he used to work for magazines [12:12] <@karen> Just went to the web site. Beautiful! [12:12] <@karen> Makes me hungry :) [12:12] but the work in Spain has decreased, so we have to loo for other ways.... [12:12] <@karen> Are you on any photo sharing sites like Flickr? [12:12] I think that he is good with photography, but he must order his ideas... [12:12] no... [12:13] no flicker... [12:13] <@karen> Might be a good way to connect with other people [12:13] I know!! [12:13] <@karen> Are there local businesses that you might do partnerships with? [12:13] no... [12:14] <@karen> Maybe do photography for their menus or web sites? [12:14] we must associate with the cooker [12:14] <@karen> There are a lot of free photos available, which makes selling them difficult [12:14] the woman who cook the dishes [12:14] <@karen> Do you cook? [12:14] no [12:14] he use to work with specialist [12:15] on cooking and photography... [12:15] <@karen> How about video? There is very little free video available so that might be something people would pay more for [12:15] yes... that's also an option [12:15] <@karen> How about a cooking show on YouTube? That would be fun. [12:16] :-) Yes!! it sounds good!! [12:16] <@karen> Are there any businesses near you that have restaurants or do cooking demonstrations? [12:16] <@karen> I love to go to cooking demonstrations, and it would be great if there were photos and recipes available afterward [12:16] maybe some restaurants [12:16] but what is best paid is publicity... [12:17] <@karen> Do you do any web site development, or could you team up with someone who does web sites? They are always looking for good photos. [12:17] one of the best things that habve this kind of business, in my opinion is that you receive royalties (do you say royalties?) [12:17] <@karen> Yes, royalties [12:18] every time that your photos are published [12:18] <@karen> Flickr has an arrangement with some stock photo houses that do that kind of work [12:18] so, it's a good part of the business [12:18] you work hard one time [12:19] <@karen> Yes, then you just have to guess what photos people would want [12:19] yes [12:19] and to find good agencies.... [12:20] <@karen> One thing I did not see on Domenec's web site is how to buy his photos....or how to contact him. [12:20] <@karen> Oh....I see the contact now. But it shoud be easier to find maybe [12:20] no, you can't buy it yet [12:21] it's what we are trying to do [12:21] <@karen> Oh, I see [12:21] he wants to renew the web [12:21] <@karen> Yes, that's our Week 3 focus I think :) [12:21] and make new photos only for the new business, for the bank... [12:22] <@karen> Have you thought about pricing? That's a part of the marketing plan. [12:22] not yet... but it depends on the size of the picture, also it depends on the purpose of it [12:23] it depends if it's for an article, for an advertise [12:23] <@karen> That makes sense. You might be able to sell lower resolution pictures to people like web developers, but they'd have to be pretty cheap I think. [12:23] <@karen> For print -- more expensive [12:23] or for an advertising on the street. [12:23] yes, that's it [12:24] and I try to offer competitive prices [12:24] <@karen> Do you know what others are charging (price)? That's another part of the marketing plan. [12:25] I dont know now here but he knows the prices in Spain [12:25] <@karen> For the marketing plan for week 2, you don't have to write the whole thing now. Just start with an outline or what questions you know you need to answer. [12:25] ok [12:26] <@karen> I know a marketing plan is a BIG task. [12:26] but it's important to start knowing where to find this information [12:26] <@karen> Yes. The web makes this so much easier. [12:26] and to know that it's important to have it!! [12:26] <@karen> I find a lot of competitive information even in social media like on Twitter [12:26] yes [12:27] it could be also useful to find what are our competitors doing [12:27] <@karen> For my marketing plan, I started with an outline of what I wanted to include (from the week 2 course page) and then am just filling in parts as I have them. [12:28] <@karen> Yes, it would be interesting to talk to some restaurants or others who might be customers and see where they are getting their photos now [12:28] we have found that: http://www.salesucre.ch/cgi-bin/WebObjects/salesucre.woa/wa/receipes [12:28] I think they are Frennch [12:28] French [12:29] <@karen> Yes. I see lots of recipes there. Recipes are so much easier to use with good photos. [12:30] <@karen> Maybe cookbooks would be another market for you. [12:30] yes!! it would be great [12:30] but it's not easy... [12:31] <@karen> True [12:31] we should find the editorial [12:31] <@karen> Yes. I think partnerships with cooks or restaurants are very important [12:31] <@karen> Are there any cooking clubs or gourmet stores you might find? [12:31] yes... [12:32] <@karen> Facebook and Twitter are good ways to connect with people with specific interests like cooking [12:32] The problem is that here, the Mediterranean cuisine it's not new [12:33] yes! maybe we can use twitter or FB to find companies outside... [12:33] <@karen> Maybe you could do some kind of "new" twist on Mediterranean cuisine ? [12:33] outside is were we can offer a "different" product [12:34] <@karen> Or market other places (Even here in the U.S. Mediterranean is pretty common) [12:34] yes!! it's a good idea!! [12:34] really? is common for you too? [12:34] <@karen> A content partner -- like a restaurant or a cook -- might help you find that new twist [12:35] <@karen> We eat a lot of tapas, hummus, baba ganoush, olives, couscous, fritattas -- is this the kind of Mediterranean food you mean? [12:36] no [12:36] <@karen> Do you know José Andrés and the "Made in Spain" show? We love him! [12:36] couscous is also mediterranean... but.... it's more arabic [12:37] no... i don't know José Andres [12:37] have you tasted paella? [12:37] <@karen> Yes, we love paella. [12:37] :-) [12:37] <@karen> Here's a link to José Andrés: http://www.pbs.org/madeinspain/ [12:38] <@karen> Do you have people who focus on "fusion" food there? It's a mix of different traditions, like Asian and Californian. [12:38] <@karen> It's "new" and different [12:39] woooow!! josé Andrés!! my God!! [12:39] spanglish!! [12:39] it's funny!! [12:39] <@karen> He is very funny! [12:40] <@karen> We watch his show on television. [12:40] he is also on tv?? [12:40] <@karen> One of the best parts is all the video footage from Spain and stories about the culture there. [12:40] Oh my God!! [12:40] <@karen> It is food but also travel and culture [12:40] <@karen> Maybe this is a new angle you could think about? [12:40] <@karen> It's a great "export" product. [12:41] <@karen> Maybe you could shoot video for someone elsewhere that wanted to do something like this [12:41] <@karen> Do I remember that you work in public television? [12:41] yes [12:41] <@karen> José Andrés is on public television (PBS) here. [12:42] wow!! [12:42] the problem is that in our tv is complicated because it's a public tv [12:42] <@karen> Maybe there is some kind of public television partnership for you. Does your public television do food shows? [12:42] and we have our workplace and... [12:42] <@karen> Internet might be easier than television. [12:43] it has a food program every day [12:43] yes! definitly, it must be on the internet [12:43] <@karen> I think most shows are going to the Internet anyway. Do you know Hulu? [12:43] no [12:43] <@karen> You might need to look for an Internet channel (like YouTube) but that pays the producer [12:44] <@karen> Hulu is television shows that you watch on the Internet http://www.hulu.com/ [12:44] <@karen> I don't know what the economic model is though [12:44] I'll have a look at all this recomandations!! it's very interesting! [12:45] <@karen> Do you know Associated Content? They pay for content. You might read this and look at their site. http://www.associatedcontent.com/article/339029/expo_tv_easy_way_to_make_extra_money.html [12:45] <@karen> Any other questions about your marketing plan or the course? [12:46] no!! [12:46] for the moment that's all [12:47] <@karen> OK. Thanks for being on the chat! (Sorry others weren't here. We had a bigger group on Thursday. [12:47] oh! it's a pity [12:47] <@karen> I'll post a log of this chat under "Chat logs" in the course materials. [12:47] <@karen> I have fun talking with you and thinking about food! [12:47] but it has been very profitalble!! [12:47] <@karen> :) [12:47] thank you Karen!! [12:48] it has been great!! [12:48] <@karen> Thank you. I'll post future chat times in the "course admin msgs" section of the forum. [12:48] do you live near flagstaff? [12:48] <@karen> I'm south of there....about a five or six hour drive. [12:48] the distances are very long!! [12:49] we stayed in Flagstff [12:49] <@karen> The U.S. is a huge country! We fly a lot. [12:49] <@karen> Did you ski there? [12:49] last year [12:49] no... [12:49] but it was snowing a lot [12:49] the weather channel was ther [12:49] <@karen> Oh. Nice. Did you get to see the Grand Canyon? [12:49] 24 hours there, all covered of snow [12:50] yes [12:50] <@karen> If you're ever here again, let me know. We love to have visitors! [12:50] one of the best things I've ever seen [12:50] we visited death valley, Las Vegas, Antelope Canyon [12:50] San Francisco [12:51] <@karen> Death Valley is nice. I lived in California for many years [12:51] it's impressive!! [12:51] it's a good place to live!! [12:51] <@karen> I haven't been to Spain but hope to go. I have a friend who goes back adn forth between the U.S. and Spain. [12:51] <@karen> and [12:52] we have nice things, but you have big things!!! Here in Spain is all small!! [12:52] <@karen> But beautiful! I love the ocean. [12:53] <@karen> I like all the history in Europe. Everything here is very new [12:53] Yes, we have interesting history.... [12:53] historic buildings [12:53] <@karen> Art and culture [12:53] but your nature is.... GREAT!! [12:54] <@karen> I live in a place now with lots of nature and animals. It is very rural but beautiful. [12:54] that's good!! [12:54] I live in a small village [12:54] no noise... [12:54] it's quiet [12:54] <@karen> I like small towns (especially after living in Los Angeles). [12:54] wow!! [12:55] Los Angele!! [12:55] <@karen> I don't like the crowds and noise [12:55] <@karen> I liked it when I lived there, but now I like the quiet! [12:55] neither do I [12:55] me too! [12:55] <@karen> And with the Internet, we can access almost anything here. [12:55] quiet is better [12:55] <@karen> I also travel a lot. [12:55] that's true!! [12:56] <@karen> Well, have a great week! And I'll hope to see you on chat again soon. [12:56] the same to you!!