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Entrepreneurial Marketing

Revision of Syllabus for Entrepreneurial Marketing from Fri, 2010-12-31 19:06

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Karen Fasimpaur's picture
Thu, 2010-12-23 21:21

Week 1: Introduction and Knowing What You're Marketing

Objectives:

  • To introduce the course and ourselves
  • To understand how important mission and vision are to marketing
  • To think about crafting a message and staying true to it

Readings:

Assignments:

  • Post an introductory message in the forum
  • Make-your-own-case-study
    • Option 1: Craft your own enterprise mission or vision statement
    • Option 2: Analyze the mission or vision of an enterprise of your choosing

Week 2: A Marketing Plan: The 4 Ps and other “old school” marketing ideas

Objectives:
Readings:
Assignments:

Week 3: Web presence

Objectives:

  • To understand the importance of a web presence
  • To identify the key goals of having a web presence for your project
  • To learn some inexpensive ways to create a web presence

Readings:
Assignments:

Week 4: Direct mail, email, public relations, and more

Objectives:
Readings:
Assignments:

Week 5: Social Media and user-generated content

Objectives:
Readings:
Assignments:

Week 6-9: Final project

Objectives:
Readings:
Assignments: