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This week take a look at these three articles that apply BE to some current events. The second one is also about Ariely so some of it might be repeating but there's a lot of new stuff in it. The rest of the links are more foundational works. Some of it's hard to get through so take a look only if you're curious.
READ:
http://www.psychologytoday.com/blog/priceless/201003/cash-and-calories
http://www.investmentadvisor.com/Issues/2010/April-2010/Pages/The-Upside...
http://online.wsj.com/article/SB4000142405274870486930457510398023273913...
READ IF YOU'RE REALLY CURIOUS:
Loss Aversion
Risk Aversion
Endowment Effect
Status Quo Bias
Anomolies paper
DO:
Comment your thoughts on the reading in the discussion section for week three.