Entrepreneurial Marketing

Affiliate marketing
eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 4

Branding

Case studies

• Interactive case studies and other multimedia - from International Excellence, most in English and Spanish - CC NC ND

Channel marketing

• Core Concepts of Marketing textbook - CC BY - Chapter 10

International marketing

• Core Concepts of Marketing textbook - CC BY - Chapter 6
• Global EDGE - online course modules from Michigan State University - CC NC ND

Market research

• Core Concepts of Marketing textbook - CC BY - Chapter 3
• eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 17
• The Role of Market Research by Jeff Hawkins, video from Stanford Entrepreneurship Corner - CC NC ND
• Listening to Customers by Guy Kawasaki, video from Stanford Entrepreneurship Corner - CC NC ND
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Mobile marketing

• eMarketing: The Essential Guide to Online Marketing - CC BY NC ND - chapter 15

Positioning

• Core Concepts of Marketing textbook - CC BY - Chapter 2

Pricing

• Core Concepts of Marketing textbook - CC BY - Chapter 9

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Course image credit:
Compiled by Karen Fasimpaur; Photo of globe by NASA; Photo of price tag by abbyladybug; Photo of ad by Caro's Lines; Social media icons from BlogPerfume.com; Photo of megaphone from mikael altemark
Course image license: CC BY SA