Entrepreneurial Marketing

Week 6-9 - The project

Objectives:

• To take what you've learned so far and apply it in more depth to some aspect of marketing for your enterprise

Readings:

• Week 6-9 page
• Your choices

Assignments:

• Post your project summary in Forums under Week 6 * Due no later than March 4; Include the following:
  • Objectives
  • Requests for collaboration as applicable
  • Requests for assistance from the course organiser
  • A brief timetable of the work you need to do to complete this project
• Complete your project * Due no later than March 29

You get to design the project.

You probably already have a million ideas for what you might do, but here are some possibilities just in case you're stuck.

• Write a marketing plan for your enterprise
• Design and set up a web site for your enterprise
• Create your enterprise's mission and vision statement
• Produce a promotional video for your enterprise
• Recruit the first x (10? 100? 1,000?) evangelists or actual customers for your enterprise
• Set up your enterprise's social media initiatives (Twitter, FB, YouTube channel, etc.)
• Create a public relations plan for your enterprise
• Structure a project around another marketing topic that we didn't cover in this course

Hope you all will add to this list as well!