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[Class 3] Introduction to Cognitive science and Gestalt principles

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Hello everyone, this is the brief for our third class.
As posted earlier, there are going to be different assignments/exercises/reading recommendations thru the week. Please post your results here in this Forum thread till Sunday October 2nd.

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Class 3 - Exercise 1

Read these links about Gestalt, Cognitive sciences and the Theory of Perception. Post your comments here in the forum. You'll realize that the authors of these articles have different perspectives about the efficiency of these concepts.

1) http://www.slideshare.net/chelsc/gestalt-laws-and-design-presentation
2) http://uxmag.com/design/from-industrial-design-to-user-experience
3) http://uxdesign.com/ux-defined
4) http://sixrevisions.com/web_design/gestalt-principles-applied-in-design/

Choose one of the Gestalt principles and give a website where you can see this concept applied. Later during the week, I'll post our first Design-oriented activity. Check this thread everyday to know more about it.
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Euge Ortiz's picture
Euge Ortiz
Mon, 2010-09-27 03:22

Nice, I'll be posting my assignment during these week.

João Menezes's picture
João Menezes
Tue, 2010-09-28 13:31

Ok, we'll be looking forward to it! :D

João Menezes's picture
João Menezes
Sat, 2010-10-02 02:48

Hey there peeps,
I'm very flexible about the assignments: do you want me to hold our first practical exercise to the next week class? So for this class we'd have just the assignment posted before.

Please post your results here till Sunday 3rd. Thank you!

Tracy Mendham's picture
Tracy Mendham
Sun, 2010-10-03 19:06

Hi Joao--thanks for your flexibility! I would like the assignment wherever it makes the most sense--could we have that due mid-week and then have week 4 posts due by Saturday?

Tracy Mendham's picture
Tracy Mendham
Sun, 2010-10-03 00:42

Here's my website that demonstrates the Gestalt law of proximity: Loyola Marymount University's home page at http://www.lmu.edu/. Since the images that are like photo snapshots are close to each other and to the the enlarged snapshot above, the reader understands that they refer to similar items, in this case narratives about particular students and events. If they were more loosely or less evenly spaced, the reader would expect that they could be different types of items, such as information about Loyola offices, processes, or facts.

Tracy Mendham's picture
Tracy Mendham
Thu, 2010-10-07 01:24

Since I'm new to the concepts of UX I'm not sure how to tease out the differences between the writers' views of this field (or fields) of design. Baskinger's from "Industrial Design to User Experience" was helpful, though, in illuminating some of my confusion about what UX is. I now understand from this article, along with "UX Designed" that the field is not easy to define and that what it is and is not is contested even among those in the know.
The gestalt articles were really interesting--I like how it makes logical laws out of intuitive, artistic judgement. It seems that even knowing these principles, one still needs that artistic eye to apply them, though.
Through both gestalt and UX we have a theme of wholeness.

Euge Ortiz's picture
Euge Ortiz
Thu, 2010-10-07 03:36

Hi Tracy, maybe this will help you : UX design . Anyway, I need to say that user experience should not be reduced just to webdesign, it's about designing FOR a better user experience in any case that includes a system or even a device. There is a project .e.g. for making the migratory process (annoying process!) better for the passenger in airports.
That will definitely increase the user experience (for good)!

There is another example. We (a friend and I) participated in a 24 hs. design challenge for the University of Sydney, Australia. It was a hard challenge and we needed to design a solution for making the unused places in a city, more usable. We used some UX (including Interaction design) techniques like "personas", "scenarios", "sketches","prototypes", etc. You don't need to know all that right away, but It may help you understand the aim of User Experience Design. http://ozchi2010.tumblr.com/
Sorry if there is any language mistake :)

Euge Ortiz's picture
Euge Ortiz
Mon, 2010-10-04 04:03

I found this subject really interesting, because It shows how the "obvious" things that we perceive in web design, are harder to recognize after being conscious about them.
I've heard about Gestalt, but never read about it too much, so this assignment was a lot of fun!
I choose the "Law of similarity" and I see it on my own website http://www.eugeniaortiz.com.ar/ (I know it's not an educational site)
* Law of similarity: Objects that are similar, with components or attributes are more likely to be organized together.

Without reading any specific content, I can perceive that the posts (full content + images) are grouped on the left side vertically and the "info" of the website or the author are grouped on the right side, also vertically.
Posts have similar attributes: title, text, image, info(date + category).
The "right side" has not similar attributes (beyond fonts), but the "left side" already shows me that there are two big "pieces" on the website, even if the "right side" has different elements on it.
Does this make any sense?
Cheers!

João Menezes's picture
João Menezes
Mon, 2010-10-04 05:37

Hey there! It's a great pleasure to know these articles were useful to your personal knowledge (:

You guys got the idea behind Gestalt laws very well. Tracy's had a nice view of the "artistic eye" - as it combines the idea of visual stimuli and spacial sense.

And I'm pretty sure Euge's blog is very well Gestalt-build, even if it wasn't the intention! :D

Tracy Mendham's picture
Tracy Mendham
Mon, 2010-10-04 18:02

Euge, your post does make sense and I agree that you are working Gestalt similarity. I was interested that even though I only read English (and a smidgen of French) and your blog is bilingual, the openness of the design and the regularity of the use images and text in the posts makes it inviting just the sameof , even to a "unilingual" reader. This is a case of how design can produce an emotional experience in a user, right? The liberal white space and the graphic unity makes me as a reader feel welcome, like there is room for me and I can find my way in the site.

Euge Ortiz's picture
Euge Ortiz
Tue, 2010-10-05 00:41

Thanks for your review Tracy! I'm glad to see that It is enjoyable (no matter the language!) :)
I saw your example too, good one! You can see it further in photo albums (e.g. Flickr) where you can actually see that every album is about a specific subject, right? :)
Regards!